YHA SYDNEY CENTRAL

With an ever increasingly competitive accommodation market combined with the property’s 20 year anniversary, YHA recognised the need to contemporise its offering. Our brief was focused on the user experience, particularly targeting a millennial demographic. With a lean budget we focused on cost effective ideas that would have maximum impact.

Highly colourful & patterned graphics are a consistent element throughout the Level 1 Dining & Breakout spaces. The selection of finishes and materials in the Dining area creates a fresh, coastal aesthetic. Further, we worked alongside street artist Mulga who created a large, playful artwork including a new cockatoo character to evoke an Australian flavour.

We developed three colourways for the accommodation floors which encompasses custom carpets, paint colours and more playful iconic Australian inspired graphics along with a refined way finding strategy.